UMBRO
For Spring / Summer 2025, Slam Jam and Umbro introduce a new collection inspired by stadium security, seamlessly blending formalwear with sportswear in their signature style. Rooted in British culture, the collection pays homage to heraldry, check patterns, and crafts a fresh narrative by reimagining the aesthetic of security personnel. Staying true to the football-driven DNA of the Manchester-based brand, standout pieces include military-inspired crest-hoodies and t-shirts, security-wear influence for the tactical windbreakers and tactical half-zip, ice hockey jerseys infused with football themes and colours and 97/98 polo shirts with the loud “Lazy” statement and a bold nod to street culture —expressed through statement caps and striking, slogan-laden designs. For the occasion, the SS25 campaign has been captured through the invasive lens of Japanese photographer Satoshi Fujiwara: a dystopian away day bus journey and all the madness that comes with it.
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