To celebrate the addition of POP Trading Company into our brandlist, our team decided to give their personal point of view to the brand, with the editorial named “Converging Visions”.

Inspired by the new minimalism culture and shooted by two different photographers, in the famous rationalist district in Rome, EUR, near the latest skyscrapers, we have mixed the two identities of POP Trading Company and Degli Uberti, giving a personal interpretation to the brand.

Founded in 2013 in Amsterdam, Pop Trading Company is a brand with roots in skateboarding and offers a contemporary style of menswear. 

With its store in the red-light district, the brand continues to play an active role in Amsterdam's skate culture, with its team skate events throughout the city and collaborations with artists, photographers, and similar brands.

We are glad to announce that the new collection is now available online and in store!

Take a look to the latest drop: FW23/24 - Drop 1.

To celebrate the addition of POP Trading Company into our brandlist, our team decided to give their personal point of view to the brand, with the editorial named “Converging Visions”.

Inspired by the new minimalism culture and shooted by two different photographers, in the famous rationalist district in Rome, EUR, near the latest skyscrapers, we have mixed the two identities of POP Trading Company and Degli Uberti, giving a personal interpretation to the brand.

Founded in 2013 in Amsterdam, Pop Trading Company is a brand with roots in skateboarding and offers a contemporary style of menswear. 

With its store in the red-light district, the brand continues to play an active role in Amsterdam's skate culture, with its team skate events throughout the city and collaborations with artists, photographers, and similar brands.

We are glad to announce that the new collection is now available online and in store!

Take a look to the latest drop: FW23/24 - Drop 1.