To close the winter chapter of Arch-Etype, DEGLIUBERTI has chosen to collaborate with Merely Made, a south korean brand famous for its high quality and unconventional fits, capable of reinterpreting the concept of contemporary elegance.

To create the campaign, DEGLIUBERTI turned to Alex Aramburu, a Basque artist whose work is characterised by a unique and rigorous vision. Alex is dedicated to deep technical research, seeking to respect and enhance the pictorial characteristics of each medium used, whether painting, drawing or tattooing. At the centre of his research are elements such as the brushstroke, the stain and the compositional synthesis, which become the absolute protagonists of the visual narrative.

His approach does not aim for an imposed conceptuality, but for a rational harmony that reflects a pure and authentic technical expression, in perfect harmony with the aesthetic values and attention to detail that characterise both Merely Made and DEGLIUBERTI.

To close the winter chapter of Arch-Etype, DEGLIUBERTI has chosen to collaborate with Merely Made, a south korean brand famous for its high quality and unconventional fits, capable of reinterpreting the concept of contemporary elegance.

To create the campaign, DEGLIUBERTI turned to Alex Aramburu, a Basque artist whose work is characterised by a unique and rigorous vision. Alex is dedicated to deep technical research, seeking to respect and enhance the pictorial characteristics of each medium used, whether painting, drawing or tattooing. At the centre of his research are elements such as the brushstroke, the stain and the compositional synthesis, which become the absolute protagonists of the visual narrative.

His approach does not aim for an imposed conceptuality, but for a rational harmony that reflects a pure and authentic technical expression, in perfect harmony with the aesthetic values and attention to detail that characterise both Merely Made and DEGLIUBERTI.