Clock

A collaboration with Diemme

By CMQ Studio - 29 - 10 - 26

Build the moment. Time is the key.

Some objects belong to one place. Clock was made for two. After Onè, DEGLIUBERTI returns to Diemme and to the Roccia Basso to build a shoe that moves between the mountain and the city without changing identity.

The base is the Diemme Roccia Basso, the low version of the Roccia Vet, made in Italy in Diemme's own factory: black full-grain leather, a rubber rand, silver hooks designed by Giugiaro Design, the original lug sole. Inside, a red insole carries both names and the word that gives the project its title.

One shoe, two habitats. With the red lace, Clock is a mountain shoe: technical, legible, built for rock. With the black leather lace it moves into the city. The leather tab on the tongue comes off and becomes a key holder, worn around the neck or kept in a pocket. On concrete or on rock, it changes language without changing identity.

Before clocks there were shadows. Moving or standing still, your shadow has always been the first sign of time passing. Clock is built on moments, the ones you make when you go out. Time is the key.

The campaign was shot between high-altitude rock and the exposed concrete of Giovanni Michelucci's church in Longarone. It works in pairs: a ridge and a ramp, a sole in the sun and a shadow on the wall, a bird in flight and a body in the air. The mountain answers the city. The city answers back. A dial traced on concrete, with a body for a hand. Red marks that count seconds, not hours. Nothing stays. That is the reason to go out.

Clock — Roccia Basso will be available online from Thursday 29 October on degliubertistore.com, and at Degli Uberti, Rome.

Creative direction & product design

— CMQ Studio Andrea Bonsignore with HIT Graphic design

Editorial shoot — Mbrace Studio

Creative direction & product design — CMQ Studio Andrea Bonsignore with HIT Graphic design

Editorial shoot — Mbrace Studio

Diemme DEGLIUBERTI X Diemme Roccia basso “Clock” Black Full Grain/Red degliuberti 1

Diemme DEGLIUBERTI X Diemme Roccia basso “Clock” Black Full Grain/Red degliuberti 2

Diemme DEGLIUBERTI X Diemme Roccia basso “Clock” Black Full Grain/Red degliuberti 3

Diemme DEGLIUBERTI X Diemme Roccia basso “Clock” Black Full Grain/Red degliuberti 4

Diemme DEGLIUBERTI X Diemme Roccia basso “Clock” Black Full Grain/Red degliuberti 5

Diemme DEGLIUBERTI X Diemme Roccia basso “Clock” Black Full Grain/Red degliuberti 6

Diemme DEGLIUBERTI X Diemme Roccia basso “Clock” Black Full Grain/Red degliuberti 7

Diemme DEGLIUBERTI X Diemme Roccia basso “Clock” Black Full Grain/Red degliuberti 8

Diemme DEGLIUBERTI X Diemme Roccia basso “Clock” Black Full Grain/Red degliuberti 9

Diemme DEGLIUBERTI X Diemme Roccia basso “Clock” Black Full Grain/Red degliuberti 10

DEGLIUBERTI X Diemme Roccia basso “Clock”

One shoe, two habitats. Clock is the Diemme Roccia Basso reworked with DEGLIUBERTI: a mountain shoe that moves into the city without changing identity. Black full-grain leather, rubber rand, silver hooks and the original lug sole. With the red rope lace it belongs to the rock; with the black leather lace, to the street. The leather tab on the tongue comes off and becomes a key holder, to wear around the neck or keep in a pocket. Inside, a red insole carries both names.

Build the moment. Time is the key.

Made in Italy by Diemme, in its own factory in Veneto, with long-standing suppliers

Upper: black full-grain leather

Rand: 100% rubber, hand-applied

Hooks: silver open and closed hooks, designed by Giugiaro Design

Outsole: original lug sole, 100% rubber

Insole: red, DEGLIUBERTI × Diemme

Laces: two sets included — red rope lace and black leather lace

Tab: removable leather tab on the tongue, doubles as a key holder

Fit: true to size, EU sizing

Discover The Product

Available online from Thursday 29 October, and at Degli Uberti, Rome

Clock

DEGLIUBERTI X Diemme Roccia basso “Clock”

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