Hoka One One
Radical change often comes about in trying to solve a simple problem. Hoka was to improve endurance race times by designing a shoe to go downhill faster. In doing so, they inadvertently reinvented the running shoe.
Their design ethos owes as much to surfing, skiing and cycling as running, and the patented elements we incorporated into the original shoe - aka the Hoka One One ® difference - influence every shoe they build.