Initially gained renown for its classic jeans in raw denim, it now offers a complete collection of men’s clothing and accessories.
Jean Touitou works with his wife, Judith, who is the artistic director of A.P.C.
The main characteristic of the brand is its minimalist vision, with clothes inspired by everyday life, using both classic and noble materials in order to offer quality pieces with timeless cuts.
A.P.C. literally means Production and Creation Workshop: the brand attaches equal importance to both. Without production, creation remains at the idea stage. And without creation, a garment will have no soul.