On Saturday 2 December, Middle Studio organised a release party at Degli Uberti to celebrate the launch of its capsule UNDER_THE_EYE collection in collaboration with Paltò and Alba Optics.

The boutique was emptied and refurbished ad hoc for the event.

The meticulousness and attention to details that Middle Studio brought to the venue resulted in something that had never been seen before inside Degli Uberti.

Middle Studio decided to recreate their studio inside the boutique, creating an installation around the cage inspired by their own photographic limbo, placing lights, flashes, stands, mannequins and all the accessories used in photography inside the store.

To accompany the party, Prest, Her Nice Too and Vsc from Reveries provided the music with an electronic DJ set.

Finally, Middle Studio made custom beers that were given away to all attendees.

Here’s a recap of the whole event!

On Saturday 2 December, Middle Studio organised a release party at Degli Uberti to celebrate the launch of its capsule UNDER_THE_EYE collection in collaboration with Paltò and Alba Optics.

The boutique was emptied and refurbished ad hoc for the event.

The meticulousness and attention to details that Middle Studio brought to the venue resulted in something that had never been seen before inside Degli Uberti.

Middle Studio decided to recreate their studio inside the boutique, creating an installation around the cage inspired by their own photographic limbo, placing lights, flashes, stands, mannequins and all the accessories used in photography inside the store.

To accompany the party, Prest, Her Nice Too and Vsc from Reveries provided the music with an electronic DJ set.

Finally, Middle Studio made custom beers that were given away to all attendees.

Here’s a recap of the whole event!