the UROBORO RACE
by Fabrizio Borriello - 28/11/23
A competitive relay race, four teams determined to achieve a single goal: victory.
On 26 November 2023, Degli Uberti tested the 001 and 002 models in extreme conditions during an event organised in collaboration with Norda Run. In addition, the teams decided to test the famous Rome running collective, Souplesse Running.
Produced by Middle Studio and inspired by the symbol of the “Uroboro", represented by a snake biting its own tail, all the brands created “the UROBORO RACE”. Four teams, each made up of five people, came together to test the latest Norda Run models in extreme conditions. The challenge consisted of a relay race around a 1km circular course, designed to reflect the cyclical nature of the “Uroboro” philosophy, where everything starts again at the end.
At the end of the event, the entire team gathered at the Degli Uberti boutique for a brunch, giving the athletes a well-deserved break and a chance to recharge their batteries.
Finally, each participant received a running flask, a running bag and a poster in recognition of their participation in a day of sporting challenge and success.
Take a look to the recap of the day!
the UROBORO RACE
by Fabrizio Borriello - 28/11/23
A competitive relay race, four teams determined to achieve a single goal: victory.
On 26 November 2023, Degli Uberti tested the 001 and 002 models in extreme conditions during an event organised in collaboration with Norda Run. In addition, the teams decided to test the famous Rome running collective, Souplesse Running.
Produced by Middle Studio and inspired by the symbol of the “Uroboro", represented by a snake biting its own tail, all the brands created “the UROBORO RACE”. Four teams, each made up of five people, came together to test the latest Norda Run models in extreme conditions. The challenge consisted of a relay race around a 1km circular course, designed to reflect the cyclical nature of the “Uroboro” philosophy, where everything starts again at the end.
At the end of the event, the entire team gathered at the Degli Uberti boutique for a brunch, giving the athletes a well-deserved break and a chance to recharge their batteries.
Finally, each participant received a running flask, a running bag and a poster in recognition of their participation in a day of sporting challenge and success.
Take a look to the recap of the day!