by Fabrizio Borriello - 24/10/22
On last October 22nd, Degli Uberti celebrated its 46th year of activity.
“Dear Customer,
Degli Uberti’s team wants to thank you for supporting us again this year.
Our work of continuous research, experimentation and innovation would be meaningless without you.
Our community is at the heart of everything we do.
Every year our family gets bigger and we are honoured.
Get ready for another year together”.
This statement was done to ensure a real experience to the customer, rather than just a simple celebration inside the store.
Here’s a recap of what happened on that day:
Degli Uberti served a special craft beer made in Barona (Milan), with a special label on it, and a bag of popcorn bagged into a special package, signed by Degli Uberti.
Also, the team gave a black cotton shopping bag with screen-printed statement, plus a dedicated logo which read “Degli Uberti 46th Anniversary”.
Music was provided by one of the most acclaimed DJs in Rome’s underground scene, DJ Prest, with his personal selection of bass and electro music.
Moreover, to celebrate this goal, Degli Uberti produced our ‘46th Anniversary T-Shirt’.
This one was the result of a comparison between its community and Degli Uberti; the team chose fabrics and a ribbed neck, customers chose a special fit, creating the perfect tee (100% cotton - made in Italy).
This “Anniversary T-Shirt” was released as a limited edition, vacuum-packed, with a special can of beer.
Have a look to a photo summary of what happened during the party.
On last October 22nd, Degli Uberti celebrated its 46th year of activity.
“Dear Customer,
Degli Uberti’s team wants to thank you for supporting us again this year.
Our work of continuous research, experimentation and innovation would be meaningless without you.
Our community is at the heart of everything we do.
Every year our family gets bigger and we are honoured.
Get ready for another year together”.
This statement was done to ensure a real experience to the customer, rather than just a simple celebration inside the store.
Here’s a recap of what happened on that day:
Degli Uberti served a special craft beer made in Barona (Milan), with a special label on it, and a bag of popcorn bagged into a special package, signed by Degli Uberti.
Also, the team gave a black cotton shopping bag with screen-printed statement, plus a dedicated logo which read “Degli Uberti 46th Anniversary”.
Music was provided by one of the most acclaimed DJs in Rome’s underground scene, DJ Prest, with his personal selection of bass and electro music.
Moreover, to celebrate this goal, Degli Uberti produced our ‘46th Anniversary T-Shirt’.
This one was the result of a comparison between its community and Degli Uberti; the team chose fabrics and a ribbed neck, customers chose a special fit, creating the perfect tee (100% cotton - made in Italy).
This “Anniversary T-Shirt” was released as a limited edition, vacuum-packed, with a special can of beer.
Have a look to a photo summary of what happened during the party.
